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Hello! I’m Ardi Kemara Pradipta

At the heart of my career lies a deep-rooted passion for transforming the digital landscape. With over 15 years of navigating the complexities of digital marketing and strategy, I’ve dedicated myself to not just witnessing the digital evolution but actively shaping it.


My journey is about connecting dots between technology, strategy, and human aspiration

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From Data-Driven Roots to Digital Empowermen

In a home where education and inquiry were valued above all—guided by my mother's expertise in statistics and my father's knowledge in chemistry—my path was always going to be data-driven. This environment nurtured my analytical skills and led me to discover my Ikigai in the intersection of data analysis and digital marketing.


Excelling in this field has allowed me to give back through teaching and mentoring, with a special focus on enabling UMKM to navigate and thrive through digital transformation. My journey is a testament to how nurturing one's core strengths can serve the greater needs of our communities

Broad Expertise Across Industries

My career has spanned over a decade, holding pivotal roles in marketing and digital strategy within sectors including EduTech, FinTech, Banking, and Consumer Electronics. Notably, as the VP of Marketing and Sales at Kuncie, I've driven significant growth in the EduTech space, leveraging digital campaigns to enhance our reach and revenue.

Working Experience


VP Marketing and Sales

Mar 2021 - Present


Head of Growth and Partnership, EdTech Venture

Mar 2021 - Jan 2022


Head Of Performance Marketing

Jul 2018 - Mar 2021

At Kuncie, a forefront of EdTech innovation and a Telkomsel subsidiary, I've led our marketing and sales strategy, focusing on Video on Demand and synchronous bootcamps to solidify our market position and accelerate growth.

As the Head of Growth and Partnership at Telkomsel’s EdTech Venture from March 2021 to January 2022, I played a pivotal role in developing and executing growth strategies, particularly for Kuncie and Fita platforms

As the Head of Performance Marketing at Finmas from 2018 to 2021, a fintech P2P lending app resulting from a collaboration between BlackRock and Sinarmas Bank Indonesia, I led the charge in optimizing and streamlining digital marketing effor


Head Of Digital Marketing & Social Media

Nov 2014 - Jul 2018

As the Head of Digital Marketing & Social Media at PermataBank from November 2014 to July 2018, I led comprehensive digital marketing initiatives in the Greater Jakarta Area, Indonesia, driving significant advancements in the bank's online presence and customer engagement.


Head Of Digital Marketing & Website Management

Feb 2013 - Oct 2014

As the Head of Digital Marketing & Website Management at HSBC from February 2013 to October 2014, I led the bank's digital marketing initiatives in Indonesia, focusing on driving online traffic, improving user experience, and increasing conversions through strategic and innovative approaches.

Image by Carlos Muza

In Data, We Trust

At the core of my philosophy is the conviction that data holds the key to unlocking strategic insights and driving marketing excellence. My approach is methodical and data-driven; I rely on analytics to inform decisions, optimize strategies, and measure success.

Through the Lens of an Explore

My passion for traveling goes beyond mere exploration; it's about capturing moments, landscapes, and emotions through my camera lens. Photography allows me to freeze the beauty of our diverse world, sharing stories without words

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